In 2000 the passion and know-how of Leonello Calvani and Patrick Ithier - two of the sectors prominent professional figures - come together to create ASH. Their combined experience in the fields of commerce and design gives rise to a product in which clear ideas are aligned to and contemporary content. This professional association gives Calvani and Ithier free reign in the expression of their respective countries' best characteristics and creates a particular Italo French style. On the one hand, Made in Italy quality and the tradition of the great Italian tanneries, on the other, French allure, the 'certain je ne sais quoi' which transforms everything it touches into fashion. The philosophy of the brand ASH has two fundamental cornerstones: selective distribution and competitive retail price, to better follow the demands of a changing market in constant quest of self-renewal. The ASH world is multifaceted: glamorous and ironic, suitable for any age and is dedicated to the men and women who travel through the world's capitals, always aware of latest trends but without sharing in the mania of standardization. The Ash retail policy is geared towards developing a network of monobrand stores. The first focus is on investment in the European market with openings planned in the continent's major capitals; but also Asia and America. A strong sign of the brand's determination to become a world player.