Claudio Orciani immediately decided to create a belt that was different from the classic ones sold on the market. Since he knew no suppliers and tanners and he had no formal training in leather-working, he made a virtue out of necessity and focused on creativity. Claudio Orciani sought absolute minimalism by making a seamless curved belt, for example. He also designed the first belt made of elasticized leather, an innovation that was later adopted by the entire sector. The brand's DNA was gradually formed: dynamism, unconventionality, creativity, superb raw materials, and a passion for outstanding artisan workmanship. In the meantime, Orciani created his first bags: here, too, unusual shapes and production techniques were tested. He used fine leather such as exclusive vegetable-tanned hides from Italy's top tanneries.