Shelley Tichborne founded mou from London's Portobello Road in 2002, out of a desire to create original, luxurious footwear as an antidote to the pressures of modern city-living. Picked up by passing stylists and buyers, the brand's popularity grew through word of mouth. Mou boots have a uniquely rugged look with a distinctly maverick spirit. Look out for classic mou styles including the antelope cowboy boot, calfskin slipper, eskimo, blizzard and goatskin nanuk. Cult London label mou offers original, hand-crafted footwear in premium natural fibres. Warm, durable and sensually soft, mou shoes are loved by fans for the offbeat back-to-nature feel and eclectic styling.