In 1987 Linea Marche launched the Aketohn and Vic Matié collections, to immediate success. In 1991 O.X.S. catch the grunge whiffs in the air, pre-empting a widespread trend with the Frank bootie, which immediately became an instant classic. Fame grew quickly. The following year Renato Curzi, the instigator of all the changes that, so far, had put Linea Marche at the center of the shoe market, gained total control of the enterprise, becoming its president and CEO. Curzi’s idea was simple as it was effective: mixing the quality and peculiarity of Made in Italy with the effectiveness of the industrial process, avoiding de-localization to cultivate the values and the knowledge of the territory, and of its inhabitants.